KRAV-labelled food is the most sustainable choice. It is organically produced without syntethic pesticides or artificial fertilizers. It also promotes:
- biodiversity
- reduced climate impact
- high animal welfare
- protection of the environment and human health
- improved working conditions for employees
The KRAV-label was born out of a strong commitment to protect, nature, people, animals and our future. Our goal is to contribute to long-term sustainable and secure production of high-quality food. Since 1985 KRAV has been working to advance organic and sustainable food production, and thousands of actors throughout the food production chain have joined us in this mission.
Today, KRAV is Sweden’s most recognised environmental food label – 98% of consumers are familiar with it.
Conventional Production vs. KRAV Production
There is a clear difference between food produced according to KRAV standards and food produced conventionally. This is especially true for growing raw materials such as grains, vegetables, fruits, and berries, but also for animal welfare, environmental responsibility, and ecological care. Differences appear throughout the entire production chain – from the additives used in processed foods (such as jam, meat products, and ready-made meals) to the choice of energy sources and packaging materials. You can read more at: Climate Impact.
KRAV and EU Organic
KRAV standards meet the EU’s rules for organic production – a requirement for producing and selling organic goods within the EU. These EU rules represent the minimum level, but KRAV goes further, with stricter criteria for animal welfare, the environment, health, climate, and working conditions. KRAV also covers more areas than EU Organic, including slaughter, restaurants, and fisheries. To highlight the quality of KRAV products, we sometimes use the term “KRAV-organic.”
Locally produced, Swedish, or KRAV-labelled?
Which is better – locally produced or KRAV-labelled food? The ideal is, of course, food that is both locally produced and KRAV-labelled: this way you get products from grazing animals that help preserve open landscapes in your area – and that are also produced without synthetic pesticides or artificial fertilisers. It doesn’t get better than that.
If you don’t know how the locally produced food was grown, it is safest to choose KRAV-labelled products. That way, you get the most sustainable and controlled option – one that benefits air, soil, water, biodiversity, open landscapes, the climate, farmers, animals, and you.
The same applies if you have to choose between a conventionally grown Swedish tomato (produced in a greenhouse heated by fossil fuels) and a KRAV-labelled tomato from Spain: the Spanish KRAV tomato could be the better choice. Transport is only one part of a food’s environmental and climate impact – what matters most is how it is produced and what type and amount of energy is used.
