- Access to one of Sweden’s strongest trademarks, which strengthens your own profile. The trademark has a recognition rate of 99% and almost all Swedes consider buying KRAV-labelled products. (Source: Kantar Sifo.)
- Cost-effective marketing of the KRAV label through, among other things, media attention, the popular KRAV website where KRAV writes about the added value of KRAV-certified production, many followers of KRAV on Facebook, and initiatives together with KRAV-certified companies in shops.
- Addition to the much used searchable list on the KRAV website of KRAV-labelled products, companies and restaurants.
- Development of the KRAV standards, and also the opportunity to influence them.
- An updated digitial version of the standards in Swedish, that is easy to browse, at regler.krav.se and as a mobile app (Swedish).
- Information and support to facilitate certification. Feel free to contact us at info@krav.se.
- Lobbying for the EU minimum standards for organic production to become effective and practical.
- Statements by KRAV in the media and responses to criticism, often together with KRAV-certified companies.
- Trademark protection of the KRAV label.
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