- Access to one of Sweden’s strongest trademarks – recognised by 98% of Swedes, with almost all considering buying KRAV-labelled products (Source: Kantar Sifo).
- Cost-effective marketing through media coverage, the popular KRAV website highlighting the added value of KRAV-certified production, a strong social media presence, and joint initiatives with KRAV-certified companies in stores.
- Ongoing development of the KRAV Standards – with opportunities for you to influence them.
- An updated digital version of the standards in Swedish, easy to navigate at regler.krav.se and via a mobile app.
- Information and support to simplify certification – contact us anytime at info@krav.se.
- Advocacy at the EU level to ensure that minimum standards for organic production are effective and practical.
- Public statements and media responses from KRAV, often in cooperation with KRAV-certified companies.
- Trademark protection for the KRAV label.